To me, multimedia involves multitasking and using your senses. You are constantly using your sight, hearing, etc, to figure out the environment around you and what you are experiencing. Similarly, at a concert you are doing similar tasks. For example, you are listening to your favourite band while talking to your friends beside you, while also following along with the lyrics on the video screen above the stage which is also displaying the band’s music video. The music, visuals and narration all paint a story in which the artist is trying to tell and make you feel. To explain the science of multimedia in music concerts, follow this link: http://www.promotiondownloads.info/the-science-of-multimedia-concerts.html

Music is an effective way to share stories and spread awareness. Additionally, it can bring people together, make you learn something without thinking you are learning, and it can bring out positive emotions. This video below is an example of a multimedia concert in which the story tellers sing about World War II and the experiences of Japanese Americans.